About Us


42 means “The answer to the ultimate question of Life, the Universe, and Everything”. It’s from “The Hitchhiker's Guide to the Galaxy”.
If you google “what is 42”, you will get to the the place where we started.

Basics are beautiful with outfits from us. The Los Angeles-based brand, 42POPS, is for missy customers specialized in classic cuts with a dose of comfort. Every piece promises all-day wearability. Solid colors bring versatility, while cotton, rayon and stretch-blend materials complete your laid-back look.